Caffee

Caffee Branding

Caffee is a mobile coffee and pastry truck owned by a charming elderly gentleman, featuring a vintage 1946 DIVCO Shorty.

The client wanted a logo that highlighted the truck’s retro look while evoking a nostalgic, classic feel. Caffee offers its services for both public and private events, and the logo needed to reflect its charm and versatility.

Client Brief

Understood the requirements to feature the truck and evoke nostalgia.

Competitor Research

Analyzed competitors to find a way to stand out.

Sketching

Drafted multiple logo concepts incorporating the truck’s image.

Client Meeting

Discussed the designs and gathered feedback.

Refinement

Made revisions based on client input, while keeping the classic feel.

The final logo design was well-received by the client and effectively conveyed the vintage and nostalgic vibe they wanted for their business.

By focusing on clarity and simplicity, we ensured users could access data and profiles with minimal effort, enhancing the overall experience.

The design enables effortless communication and decision-making, fostering stronger, more productive brand-influencer collaborations.

Key Design Highlights

Truck Imagery

Simplified the vintage truck’s form while retaining its iconic look.

Classic Aesthetic

Used a color palette that matched the truck’s retro vibe.

Minimalist Approach

Ensured the design was clear yet nostalgic.

Quick Client Approval

The client loved the design and approved it quickly.

Comprehensive Branding

Provided all necessary design outputs for various branding purposes.